Sharing the Softness.

Saturday, May 12, 2012

We lead hectic lifestyles these days.. with no time for rest.. no time for holidays.. no time to eat.. and not even time for our friends and family, but there are still ways to show others that we care.. The Kleenex Share the Softness campaign is all about promoting the important of softness in our everyday lives, and encouraging sharing as a way of showing others that we think of them.


In conjunction with this special campaign, this pack of 5 tissue boxes are being sold at only RM12.60 in major retail outlets nationwide with these gorgeous new designs! Open-mouthed smileumbrellaWhite-square-big-panel-02

I've been so busy the past month with classes and clubs that at one point, I felt I was being spread out much too thin. At some point, I asked myself why I was doing all of this. Why should I put in the extra effort? Why should I sacrifice my time for something that wouldn't be helping me much anyway? After all, my extra-curricular activities from high school was so plentiful I wouldn't need to do anything in college and I might still be able to fill my transcript. But then, I caught myself.

That was so selfish.

How had my heart hardened like that?

This campaign comes at exactly the right time. A time where we're so busy with exams and obligations that sometimes, we forget to soften our hearts and show tenderness and care to those we love and care for.

"Sharing the softness" shouldn't just be a campaign. It should be a lifestyle.

As a responsible blogger (oh ho ho), I shall lead by example by sharing with you how I've been sharing the softness! :D

1. WACKY'S Book Donation Drive

Our goal was to collect 500 books to donate to refugees from Myanmar as well as other children homes in Malaysia. Within 2 days.. we reached our target goal!


In a way, we shared the softness.. by sharing the joys of reading to these kids! Open-mouthed smile 

Helping out at the booth with Shyh Jin. (Okay, okay, I admit. This picture was staged. Who would smile randomly while sorting through things??)

To increase publicity, we organized Nerd Day as well, encouraging students in campus to dress up as nerds! It was such a sight watching everyone decked out in full-frame glasses, their pants pulled high and shirts buttoned all the way to the top!

Heehee, everyone here's so cute!

Instead of just collecting 500 books, we managed to collect 931 books in total over the period of one week! There were even more books after that till it was close to a thousand! Although I was the brainchild of the event, the other committee members of the club were the ones who contributed the most time and effort for it (while I was off irresponsibly buzzing around in Italy :P), especially Yin Li who managed it so well. So in the end, they were the ones who were mostly sharing the softness with not only the books recipients, but with me as well. :) Thanks, guys. Ya'll so sweet and kind! :')

2. MEC Visit

Yknow what else is soft?



As mentioned, one of the recipients of the books was Myanmar Education Centre and since we were heading there to present the books & some money to them, us WACKY members decided to organize activities for them too!

There were..

Cheeky boys..


Pretty girls..



And responsible boys too!

My group shared the softness in our own way by conducting a singing station. And boy, oh boy, do these kids love to sing!


We taught them to sing a new worship song (along with super impromptu choreography by Florence) and they soaked it up like a sponge! Watching them sing and dance so exuberantly despite being in such a cramped up classroom was insanely heart-warming. There were a few who had their eyebrows so furrowed their foreheads were creased like a prune because they were intently trying to decipher every word of the lyrics we printed (most of them have problems reading, see) while there were others who were like Red Bull-infused monsters, just yelling out similar sounding syllables to the song! D:

At one point they were singing (more like screaming) so loudly that it was almost deafening!

The poor little kid on the right clearly couldn't take it. :P


I went home that day with a grateful, softened heart..


And disturbingly dirty feet.

3. Celebrations

Sharing the softness doesn't just mean being involved in charity. Sharing the softness between friends and family is just as important to show you care.

As the Taylor's Model United Nations (TAYMUN) PR Director, I was in charge of planning the farewell party for the outgoing committee. Although we never really got to interact with them, the farewell party was a great way for us to get to know them and they were truly such warm, funny, sporting people. Smile 



Although we had several problems when handling the event from financial issues to attendance problems, at the end of the day, there were still several tender moments which occurred which made it all worth it.

Adam and Matt, sharing the softness with each other.. Winking smile

On the family front, we recently celebrated the birthday of the little baby in our family, who finally turned 14!


There's nothing quite as 'soft' as quality family time over a celebration. Smile



Kleenex didn't just decide to have a campaign and leave us alone to handle it! They kickstarted it all by sharing on their own as well! Smile


I was sent two beautiful boxes of super-soft facial tissue paper and..



Not just any candy, but Sticky candy! Smile

It came with instructions too. Surprised smile


And share them, I did. :)


Sharing the softness doesn't have to be difficult. You could perform acts of charity, spend time with your family & friends, or just do anything to let people know you care.

Luckily for you, Kleenex has made it so much easier to share!

From now till the 31st of May (while stocks last), you can share a beautiful Kleenex Vintage Soft Pack with your friend for absolutely free. All you have to do is like the Kleenex Malaysia page, head to the Share the Softness section, and fill up a simple form!



You can even send a personalized message with your pack.

Aside from being able to request for the Share packs through the Kleenex Malaysia Facebook fan page, there are also other interactive activities online too, such as special areas where fans can share their thoughts on a particular topic of the week, including topics about the brand and products.

Throughout the year, you are also eligible to take part in contests that will kick off with the Kleenex® Moments contest (which you can read about on the FB page!!), with RM14,500 worth of cash prizes and Kleenex® products to be won.

The campaign also gives back to the less privileged as well. So for every entry in the Facebook Kleenex® Moments contest, Kleenex will donate one pack of tissues to a non-profit organization. What better way to do charity than by participating in a contest? Open-mouthed smile Not only do you have a chance to win a prize, you would definitely be helping someone else as well!

So, what's stopping you from sharing the softness?


If you don't know how to begin, you could always start like this. :P

4 comments on "Sharing the Softness."
  1. Sexy Beast~ nice cake.

  2. WHOAH awesome job on the book drive!! AND OMG THAT THING IS SOO FLUFFY!!!

    1. Heh thanks! The number of books was so shocking ahah. :D and yesss super soft and super fluffy hahah very nice to hug. :D


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