Aurora Italia - Your New Companion

Saturday, June 16, 2018

Look out, ladies and gentlemen! There’s a new player in the charm bracelets scene. Charm bracelets have cemented their status as a classic piece of jewellery for almost all occasions. They look completely different from one person to another and we’ve seen enough renditions of the popular bracelets to immediately have recognizable brands come to mind: Pandora, Tiffany & Co, and Thomas Sabo to name a few. I adore charm bracelets and you’ll easily spot it on my right wrist on many of my photos.


The unique charms on display at Aurora Italia’s Mid Valley branch.


The bangles available. The Enchanted Gold Bangle is selling for RM1798.

It is therefore my absolute pleasure to be able to introduce Aurora Italia to you. Fairly new to the scene, but with an instantly recognisable style, it stands out by having its bracelets and charms made out of 18K gold. So if you haven’t yet jumped onto the bandwagon, for long term durability and for something that will always hold value, gold is the way to go. LOLOL can resell also if the relationship doesn’t work out. If yellow gold isn’t your cup of tea, they have a range of white gold bracelets and pendants as well.

If you already have a charm bracelet, more likely than not it’s probably made of Sterling Silver. Whilst durable and beautiful, with silver there’s always the risk of the colour tarnishing and even with frequent polishing, the bracelet you first bought is in no way going to look like the bracelet you have now. If you haven’t already gotten a charm bracelet and you were planning to, Aurora’s a great choice because you can start off with a gold collection!

But as I already have a bracelet and as the charms already hold so many memories near and dear to me, I’m not interested in starting a new bracelet. However, the staff reassured me that if I ever wanted a gold charm to add to my wrist, it would fit right in with what I already have.


Spot the Aurora charm!

While they don’t do necklaces at the moment, their charms make excellent pendants and you are free to pair up the pendant with a chain from elsewhere.


One of their Zirconia adorned white gold charms reworked as a pendant.

They have some truly unique and highly detailed charms which the staff are very happy to let you try on and get a closer look of.


RM438 for the Hot Air Balloon and RM558 for the I Love You

It’ll make a great gift for..

  • Your parents (which may not care as much about brand name as they do about the material)
  • Your girlfriend (perhaps the Sterling Silver bracelets seem a bit… high school?)
  • Your girl friend (matching bracelets, ladies!)
  • Yourself! (Because who loves you like you, amiright?)

Additional Information

If you’re wondering where the gold is from, you can check out Public Gold for more information. 



Mid Valley Megamall @ Kuala Lumpur
GK 03&04, Mid Valley City,
58000 Kuala Lumpur, Malaysia.

Gurney Plaza @ Penang
170-G-K13 Plaza Gurney,
Persiaran Gurney,
10250 Georgetown, Penang, Malaysia.

Queensbay Mall @ Penang
GF-K6(Postal No.SF-126),
Ground Floor, Queensbay Mall,
Persiaran Bayan Indah,
11900 Bayan Lepas, Penang, Malaysia.


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Minding Money

There are several ongoing promotions at the moment such as if you purchase above RM2388, you will get a white gold alphabet charm worth RM338 for free!

Happy shopping!

This post was brought to you by Aurora Italia. Still, no one’s forcing me to say anything I don’t believe in and if I’ve said anything nice, it’s because I mean it.

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